Just an idea. You know how they have 10k runs and 5k, and even a walk at the weekend foot races?

30 miles is a lot for a lot of riders. Is it possible to have a 10 miler and a 30 miler both ending at the same spot?
I bet you'd get even more people that way. Some are just intimidated by 30 miles (it is pretty far). Danny for instance. He couldn't go 30 miles, but I am sure he would like to do a ten miler.