I found it thoroughly entertaining. It didn't feel like I was getting "sold" at all, and given the time they gave him, it was a decent piece. It DID make me feel a little better about all the face-smacks i've done over the past couple years.
They showed him flying the trainer, talked about body dragging and finally tried to put him on a board with two instructors in the water. Not any mention about safety, but i think the degree of difficulty he portrayed and getting tossed around will possibly steer some people away from buying a kite off ebay and trying to fly it without a lesson. No mention of "water time" or anyone being a zero or hero though. Darn. Ha!