Kite names and marketing: How any women could be excited about buying a Best kite after seeing their ads is beyond me. How about a Marlboro-type guy with a kiteboard on the back of his horse or something. And names like Fuel, Crossbow ... not really geared toward the female species. Ozone is close with the Instinct, but how about the "Intuition". Now there's a name that'll get the ladies lined up. Oh yeah, and put some butterflies and flowers on the thing.
Well I have NO IDEA why they don't want to ride my kite then...the THRUSTER!!!